LA County lifeguards perform around 10,000 ocean rescues annually, with some of the highest numbers occurring over the Labor Day weekend. The recent heatwave resulted in packed beaches and even more rescues than usual, highlighting the essential role that lifeguards play in ensuring public safety.
Despite their critical contribution to keeping our coastlines safe, many lifeguards do not receive the same benefits or recognition as other emergency service workers. To address this, FOX Entertainment’s action-drama series Rescue: HI-Surf and the United States Lifesaving Association (USLA) have launched the “LIFEGUARDS FIRST” campaign. The campaign seeks to build public and legislative support for Concurrent Resolution 41, which aims to grant open-water lifeguards the same benefits and recognition as other first responders, such as firefighters and paramedics.
To raise awareness and drive action, FOX and the USLA organized a beachside rally on Saturday, August 31, in Santa Monica, CA. The event featured complimentary Kona Ices for beachgoers and an impactful speech by Jared Kingsbury, a Santa Monica Harbor Patrol Lifeguard and USLA representative. Kingsbury passionately explained the significance of the resolution, emphasizing that lifeguards face life-threatening situations daily and deserve the same respect, benefits, and support as other first responders.
The rally successfully drew attention to the cause, with attendees sending 661 messages to their representatives, urging them to support the resolution. These efforts aim to ensure that open-water lifeguards are not overlooked in their vital roles. Lifeguards often risk their own lives to save others, handle medical emergencies, perform rescues in dangerous waters, and provide essential public safety services.
By advocating for Concurrent Resolution 41, the “LIFEGUARDS FIRST” campaign seeks to correct this imbalance and recognize the full extent of lifeguards’ contributions. Ensuring they receive fair treatment, comprehensive benefits, and proper recognition as first responders is not only a matter of justice but also an acknowledgment of their invaluable service to our communities.
