Stereotypical Barbie may have dominated the screens last Summer, but now Shonda Rhimes is taking it to the next level and diving into the story of the first Black Barbie dolls to Netflix.
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Inspired by the story of Beulah Mae Mitchell, a trailblazing Mattel employee who bravely asked company co-founder Ruth Handler, “Why don’t we make a Barbie that looks like me?”Director, writer, and producer Lagueria Davis delves into the profound impact of that question. The film chronicles the journey leading to the introduction of the first non-white official Barbie in 1980, exploring the history of Black dolls, their role in the civil rights movement, and the rise of Black entrepreneurship. It emphasizes the crucial role of imaginative play in shaping children’s identities and the first steps toward representation.
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The documentary juxtaposes the pioneering legacy of three Black women who contributed significantly at Mattel with the stories of Black women honored by Barbie dolls created in their likeness. Featuring reflections from celebrities and fans alike, the film highlights the cultural significance of this iconic doll. This is a celebration of Black culture over the past 70 years and the enduring influence of the Black Barbie doll on the diverse and beloved dolls we see today and the pivotal moment in history.
Black Barbie premieres June 19, only on Netflix.
